Mobile Marketing: Tips And Tricks For Beginners (3)

Mobile Marketing: Advice For Beginners

You would like to increase your knowledge of mobile advertising and marketing but your time is actually valuable and also you could locate that tough to spend time researching various topics. Use this post to rapidly as well as clearly get some recommendations as well as tricks appropriate to this subject as well as effective ways to utilize that for your company.

When developing Quick Action codes (or QR codes), attempt utilizing a LINK reducing service to begin with. By using the LINK lessening solution, you could create a less complex QR code, as QR code complexity is actually figured out by the amount of characters in any kind of block of message that you use. A block from message with much less personalities develops a simpler QR code that is easier to browse.

Click Here For More Detail: Free App Creator No Coding

You need to be offering some form of discount coupon at least as soon as a full week on some kind of item you are actually offering or service you are actually offering. Whether it’s a free application or e-book, a 7-day trial for something and even unique access to a particular region of your internet site or even company, an once a week free gift can easily function wonders.

Attempt to integrate your mobile phone marketing along with the various other on the internet resources that you take advantage of. If you have Facebook, Google, or Twitter, make sure your advertising and marketing initiatives are incorporated together and work properly along with all other advertising initiatives. State your mobile marketing on every one of your on the web resources coming from blogging sites to your website.

You should be operating really tough to generate a variety of types of advertisings in order to encourage consumers with any mobile advertising project. Don’t fret concerning dropping money below. A customer drawn in through a two-fer could certainly not have actually been actually brought in otherwise, as well as you’ll find yourself benefiting way extra via your promotions.

A valuable mobile phone advertising and marketing idea is to always supply users a little perks or incentive for joining your mobile phone variety listing. Through giving a token of your gratefulness, you will certainly be able to get a greater number of willing attendees for your attention campaign, as well as will certainly develop very useful goodwill and brand name commitment.

Avoid making use of all caps as well as acronyms. You intend to produce your notification appeal as professional as possible. If you perform certainly not stay away from these traits, you are actually mosting likely to go over seeming like a rip-off as well as they are actually probably to block you from delivering any future information. The even more expert the look, the much better.

To maintain your content from turning your clients off, never ever make use of all-capital characters. While uppercase could make a huge impact, on the net they mean shouting. Despite just how excellent your offer is, your consumer won’t wish to think that they are actually being yelled at. Never take advantage of much more than a singular word in a paragraph.

Lessen your Links, both in message kind and for QR codes. The more difficult and prolonged the URL is, the more sophisticated your notification or even QR code are going to become. Make these easier for people to accessibility using a LINK reducing web site, and clients will certainly be actually happier with completion outcomes.

To outline, article advertising and marketing is something that you would love to obtain a much better understanding of as well as you are actually typically pressed for time. As guaranteed, you with any luck just read a few of the greatest suggestions offered, organized in an effortless to review layout. Have this pro insight and also utilize that to your perk.

Best Mobile App Reseller Program

Start Your Mobile App Reseller Business With Mobiroller Mobile App Reseller Program

You can start your own MOBILE APP RESELLER BUSINESS, just visit Mobiroller mobile app reseller program.

With Mobiroller mobile app resellers, You will be able to create as many apps as you want for Android and iOS platforms.

Make Whitelabel apps

Whitelabel mobile app reseller program

With ​Mobiroller mobile loyalty app reseller program, you can brand them as your own. No Mobiroller logo/branding at all.

​Excellent Customer Support: Enjoy the Great Customer Support that Mobiroller provides, you can connect via Skype and landline.

loyalty

Free Publishing

mobile loyalty app reseller
Excellent Customer Support: Enjoy the Great Customer Support that Mobiroller provides, you can connect via Skype and landline.

Free Publishing of your iOS apps under your developer account.

Get excellent platform Training and tutorials.

Simple Control panel: Mobiroller has super Easy to use Control penal. You can always get help via Skype and  Support staff will show you how to use Mobiroller app maker!

Premium Template Set

Premium Template Set:

Upon sign up you can get access to huge Premium template set. Mobiroller has a huge collection of Premium Templates and always adding new now and then.

​>>>>>>>Sign up today and gain instant access to vast variety of modern templates.<<<<<<<

Mobile App Reseller Business

>>Gain access and START YOUR MOBILE APP RESELLER running in no time! <<<<<<<<<<<<<<

>>>>>>> Become a Reseller <<<<<<<

F.A.Q's
>>>>>>>Sign up today and gain instant access to vast variety of modern templates.<<<<<<<
Upon sing up you can get access to huge Premium template set. Mobiroller has a huge collection of Premium Templates and always adding new now and then.

How do I get help when I become a Reseller?
We have a dedicated landline always open during office hours. Also, you can keep in touch with your account manager via Skype.

How does the app publishing process work?
Google Play Store publishing belongs to the Reseller since it's a simple process. Apple App Store publishing is taken care of by MobiRoller. It takes a day to see your app in the Google Play Store and about a week for the Apple App Store.

What happens if I cancel my reseller subscription?
If for any reason you want to cancel the reseller subscription, and you still need your client apps up and running right, in this situation, you have two options. You can transfer the ownership to MobiRoller, or you can transfer the ownership to your client, and they can contact us and subscribe to one of our premium app packages.

Best mobile app reseller program
How do I get help when I become a Reseller?
We have a dedicated landline always open during office hours. Also, you can keep in touch with your account manager via Skype.

How does the app publishing process work?

Google Play Store publishing belongs to the Reseller since it's a simple process. Apple App Store publishing is taken care of by MobiRoller. It takes a day to see your app in the Google Play Store and about a week for the Apple App Store.

What happens if I cancel my reseller subscription?
If for any reason you want to cancel the reseller subscription, and you still need your client apps up and running right, in this situation, you have two options. You can transfer the ownership to MobiRoller, or you can transfer the ownership to your client, and they can contact us and subscribe to one of our premium app packages.

How To Gain Access To Apps Market Via Mobile App Reseller Program?

More and more users enter the internet through their mobile phones, which is why companies now need a mobile application to communicate better with their customers. With mobile app reseller program you can take part in the mobile industry by offering the creation of mobile applications to local businesses that will help them get more sales.

Mobile Loyalty App Reseller

Why focus on the mobile industry?

At present, about half of the world is mobile communication users. It is estimated that by the end of 2018 there are more mobile devices on the Earth than people. (see google sites) Telephones have undergone great changes and their market has expanded. The demand for apps is expanding, due to this increase small business owners understand the strength and importance of mobile marketing. They use apps to share relevant news, increase trade traffic, offer great deals, connect with customers, take reservations and boost their profits. It does not matter if the business provides a service, sells products in a store or manages a successful restaurant: everyone knows that having a mobile application is one of the most effective ways to contact customers, anywhere and anytime. It’s the perfect time to enter the world of apps and conquer your market share.

Check out this doc: https://docs.google.com/document/d/1uVkU1GMPYG3G7aZXwp6GhQHoqJq4VBC8CQdXZ8ZZFdk/

What is an Apps Reseller application?

It can be defined as a company or freelance that offers apps to its clients by using an app creation platform like Mobiroller.com. The platform facilitates all the work associated with the design, programming, publication, and maintenance of the mobile app. The reseller, in most cases, is responsible for: (see slides)

1) Define the objective of the app with the end customer (SME)
2) Prepare all the contents that the app will have: images, texts, videos, logos, etc.
3) Create the application using the web Mobiroller.com
4) Promote the mobile app (through the web, press, flyers, etc.)
5) Update the information and contents of the app over time
6) Write and plan the sending of Push Notifications
7) Loyalty and monetize app users

The most common Resellers are marketing and advertising agencies, design agencies, experts in social networks, programming companies, graphics and web designers, ICT services companies, IT companies, etc.

Mobiroller Mobile App Reseller Program

Start your own online business with Mobiroller mobile app reseller program. Sell ​​websites, mobile applications, Hosting and much more with your reseller account and with your white label. (see this feed)

Why to choose Mobiroller App Maker?

With Mobiroller mobile app reseller “white label” solution you will have the possibility of creating applications for your clients for free of the cost under your own brand. You can contact our experts in the way you prefer and they will assist you from start to finish helping you sell your solution to your customers.

For more details, visit website: https://www.mobiroller.com/en/


More About Resell Mobile Apps

Resell Mobile Apps

Leading Mobile Advertising And Marketing Suggestions From Solid Brand Names

Visualize this … a marketing expert has the ability to target clients that simply passed as if you have actually handed a leaflet to a consumer. It removed making use of labor, paper and also ink in the circulation of details. It offers rapid lead to the marketing expert in regards to target market function of the pitch. Utilizing mobile advertising aids save sources and also is simpler to utilize. It gives straightforward as well as straight to the factor pitches as it do away with unneeded advertising and marketing mess. It could additionally be utilized to spread out a pitch virally. At the exact same time it permits consumers to get the word out additionally with microblogging websites such as Twitter. Easy right?

Make Money Selling Apps

You are missing out on a whole lot if you have not incorporated mobile advertising right into your advertising mix. It is necessary as a local business to make use of some utilize. This will certainly mean your success in company. Mobile advertising is a terrific method to involve with customers. It supplies a chance to engage with your brand name directly. The use of mobile innovation has actually captured the interest of several of the greatest brand names. They are utilizing mobile advertising and marketing as they recognize the prospective as well as this post will certainly note the leading suggestions made use of to remain on top of the mobile advertising and marketing video game.

There are different kinds of mobile advertising and marketing based upon system, as well as every one is clarified meticulously listed below. However as a short introduction, there are kinds that are made use of by the globe’s leading brand names. There is advertising and marketing with brief messaging system. An online marketer would certainly present utilizing a sms message targeted to a checklist of telephone number that subscribed. An innovative variation of this is marketing via multimedia messaging where the messages are enhanced with images and also sound. An ideal incoming mobile advertising method is making use of press notices. Modern smart devices have the ability to manage press notices from marketing experts. An application downloaded and install completely free could be a vessel that online marketer could press promotions. Applications could download and install alerts and also existing it as promotion. This prevails in applications that are downloaded and install at no cost to settle the price of growth.

Best Apps To Make Money

Mobile internet. It is stated that growth of mobile web browsers will eventually specify mobile advertising in the future. Google has actually developed a mobile variation of its internet search engine. Standard website take lengthy to fill on smart phones. A mobile variation of the internet site utilizes little transmission capacity and also removes long haul time. This makes it possible for the individual to obtain to the details much faster compared to typical. The faster you could react to a consumer the most likely he will certainly remain and also buy the item. It is best to have a connect to your mobile website on your outside advertising and marketing so individuals could examine your offerings while awaiting the following train.
Mobile email advertising and marketing. Even more individuals is accessing their e-mails with their smart phone. Several of the brand names that have actually stuck to the decade-old approach of e-mail advertising consists of Amazon.com, King Arthur Flour, Air New Zealand, Betty Crocker to name a few. Email advertising and marketing enables them targeted messages to be sent out to their e-mail listing customers’ inbox. Make certain that it is very easy for clients to pull out from the subscriber list. This will certainly raise your appeal as a liable e-mail marketing expert as well as avoid you from being labelled as a spammer.

Brief Messaging System. Extra called sms message, this is one of the most usual method of mobile advertising. It includes all mobile systems. No matter tool, many mobile gizmos have the ability to get SMS. Reese Peanut Butter Mugs utilized SMS throughout the March Chaos period to attract university basketball followers to join their promo. Followers will certainly win tickets to the 2013 NCAA Guys’s Basketball Final 4 competition. One more huge brand name that utilized SMS is Macy’s. Macy’s usages SMS to utilize their involvement with their clients. Macy’s has a listing of consumers that they educate with SMS concerning special deals and also sales.
Multimedia Messaging System. Called MMS it incorporates photos, video clips and also sound in messages sent out to older mobile phones. A well-known brand name utilized MMS to attain a high conversion price. High-end auto manufacturer BMW made use of MMS to customize messages to its consumers as well as restore partnerships.

Mobile Applications. Applications downloaded and install for a certain os is an additional means of doing mobile advertising and marketing. Starbucks makes use of an application to make it possible for a client locate the local shop in his area. In some shops making use of contribute particular phones, the application could allow you spend for your acquisitions. It is utilizing the bank card info had in the application.
The factor behind why some brand names utilize mobile advertising and marketing is to track client involvement and also develop more powerful connections. When done appropriately mobile advertising will certainly offer your consumers a various understanding of your brand name and also eventually drive sales.

How to start a mobile app business?

The best ways to Be A Leader Using Mobile Advertising

If you are utilizing mobile advertising and marketing to educate consumers of occasions as well as happenings, send them a suggestion regarding the occasion. Make your suggestions prompt, a number of hrs prior to the occasion, not 2 or 3 days prior to it for finest outcomes. Individuals have hectic routines as well as sending out suggestions prematurely does not function.

Provide your consumers a price cut when they supply you with their telephone number to obtain mobile advertising messages. You are most likely to obtain even more individuals on your checklist by doing this. The even more individuals on your checklist, the even more individuals that reach see the messages that you are sending.

Utilize Apple’s in-app acquisition device. This function makes it very easy for individuals utilizing your application to get points right from the application itself. This device is specifically great for registration solutions connected with publications or on-line web content, along with to open added application attributes like minimized advertising and marketing.

See to it to perform a functionality examination prior to presenting your mobile advertising and marketing project to your customers. Ask buddies, family members, workers or every one of the above to obtain your messages, react as well as request their truthful point of view of the experience. By doing this you will certainly make certain every little thing functions to offer the most effective experience for your clients.

Usage QR codes to bring in consumers. QR codes are scannable codes that take a client to whatever website you connect them to. These need to be huge and also clear to make sure that the smart phones have no trouble reviewing them. Consumers like convenience as well as simpleness, so if you hook your website approximately among these it will certainly obtain utilized.

Mobile advertising and marketing is presently the most popular device for marketing experts as an increasing number of individuals, or possible purchasers, currently possess a mobile phone. As this sort of advertising is fairly brand-new, there is very little suggestions around. This write-up includes a couple of suggestions as well as suggestions to assist you to obtain begun with mobile advertising.

The ideas over ought to have offered you some concepts which will certainly assist you to develop a reliable mobile advertising and marketing advertising campaign for your service. You need to additionally remain to maintain to this day with the most up to date growths in the mobile advertising and marketing sector to make sure that you could remain in advance of your rivals.

One of the most noticeable mobile advertising and marketing remains in social networking. The development of social networking is extraordinary and also remains to expand. Making your business sensible in the social internet world is of utmost relevance. It does not matter just what your market sector is, you will certainly discover them on socials media everyday of the week. Target these websites and also construct your service.

Allow your clients pull out. It is easy to understand that you wish to maintain all your get in touches with, however you need to provide your possible consumers a method to quit obtaining your messages. Offer pull out guidelines at the end of your messages or give a web link they could click to quit future messages. This easy action could aid to develop regard for your organisation.

Make your advertisements appropriate to tvs as well as slower rates or they might not be checked out in all! The majority of smart phones have little displays and also information rates a lot slower compared to a routine COMPUTER so create your mobile web content to be shown appropriately otherwise it could never ever reach its designated target!

Take Your Mobile Marketing To The Next Level With These Great Tips! 8

Take Your Mobile Marketing To The Next Level With These Great Tips!

Taking a step into the wondrous and complex land of mobile marketing for the very first time might feel a tad bit intimidating, but by keeping the helpful tips listed below in mind, you will soon find yourself marketing on par with some of the best marketers in the field.

When it comes to sending mobile marketing messages to your customers, be sure that you keep the size of any media files as small as possible. This is critical to ensuring both that the download time for the message is low and also so that your customers are not charged extra data fees.

Integrate mobile marketing into other types of marketing. Mobile works best when tied together with other things such as print, television, radio, and live performances. Make sure to integrate 2-D bar codes or quick response codes into your print to help drive traffic to your mobile site. You have endless opportunities.

No matter what type of features you’re thinking of adding to your mobile marketing campaign, you need to remember that it’s all about the execution here. Mobile users are growing at a faster rate than PC users ever have, so everyone’s attempting to go mobile. Stand out by focusing on quality execution rather than just expansion.

If you’re thinking about expanding out to a different market with a different product, make sure that you start this effort normally first before you branch out to mobile marketing. It’s going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.

Take advantage of mobile applications that many mobile consumers already use and are very popular, like Google Maps. Google has a Local Business Center that will list your your business on their Google Maps for that region. This way, your business will be targeted to the audience local to your area.

Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.

Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.

Take advantage of everything a mobile device has to offer. Innovation is happening very quickly in the mobile marketing arena, and much of it is driven by the quick innovation occurring in mobile hardware. Look at what the new devices have to offer and add their new abilities into your mobile marketing tactics. Just in the last two years, new hardware innovations that have affected mobile marketing have included front-facing cameras, location awareness and high definition video recording.

So, after reading and applying the helpful tips listed above, you should feel a bit more at ease in the land of mobile marketing. You have the tools; it’s time to use them. You should feel empowered and ready to begin your mobile marketing journey to help better promote your business.

Mobile casino games. Part one.

Mobile casino games. Part one.

Nowadays hardly anybody will be surprised at online games. But the technology forges ahead, now you can play not only at home, but almost in any point of the world. I am talking about mobile casino games. Everybody has a mobile phone (smartphone, PDA, Palmtop Computers), the coverage is increasing, so the possibilities for playing are impressive. Let us have a look what mobile casinos and mobile poker rooms offer us.

Mobile casinos entered the market of mobile games earlier, therefore, there is much more variety here now. Mobile casino games are offered by gambling technology specialists Spin3 (a company that is associated with major casino games software provider “Microgaming”), as well as “Play Tech”. So far only a limited number of online casinos with the software of these companies offer mobile casino games, but their number is gradually growing. There are a number of mobile casinos with their proprietary software affiliated to large online gaming companies, as well as independent mobile casinos. It should be stated at once that it is better to play in mobile casinos, which are represented by famous and well known online casinos: it is more reputable, more convenient, more depositing and winning withdrawal options, reliable customer support etc.

Starting to play mobile casino games a player has to open an account in a corresponding online casino. Sometimes it is possible to do it through a mobile phone, but it is more convenient to do it through a computer, the internet and mobile account are the same as a rule. The majority of deposit methods, in particular, all the electronic payment systems, will also work only through a computer client, though, the player can make a deposit from a card directly by means of a mobile phone. Downloading your favourite casino games on a mobile it is also convenient to have a computer at hand – complete a special registration form on the casino web site, enter your phone number, select a country and a game and receive an SMS- message on your phone with the direct link for downloading. Again, in principle, it is possible to open a WAP version of the casino using the mobile and download games directly from there, but it is less convenient. In contrast to an online casino where you can download the whole package of games, games are downloaded here one by one, and the choice is not so wide, approximately ten games: black jack, baccarat, roulette, video poker, keno and various slots. The games are not very big, about 200-300 Kb. It is not difficult to guess that there are certain requirements for your mobile phone. As a matter of fact the majority of contemporary phones meet the mobile casinos requirements. On the sites of mobile casinos it is possible to check whether they will work on your phone.

The game is downloaded, you have a login and a password, the money is on the account and you can start playing. I will only make a remark that for safety purposes in contrast to online casino in mobile phones it is impossible to record the password, therefore, if you lose a phone, casino money will not be lost.

Mobile casino games. Part one.

Mobile casino games. Part one.

Nowadays hardly anybody will be surprised at online games. But the technology forges ahead, now you can play not only at home, but almost in any point of the world. I am talking about mobile casino games. Everybody has a mobile phone (smartphone, PDA, Palmtop Computers), the coverage is increasing, so the possibilities for playing are impressive. Let us have a look what mobile casinos and mobile poker rooms offer us.

Mobile casinos entered the market of mobile games earlier, therefore, there is much more variety here now. Mobile casino games are offered by gambling technology specialists Spin3 (a company that is associated with major casino games software provider “Microgaming”), as well as “Play Tech”. So far only a limited number of online casinos with the software of these companies offer mobile casino games, but their number is gradually growing. There are a number of mobile casinos with their proprietary software affiliated to large online gaming companies, as well as independent mobile casinos. It should be stated at once that it is better to play in mobile casinos, which are represented by famous and well known online casinos: it is more reputable, more convenient, more depositing and winning withdrawal options, reliable customer support etc.

Starting to play mobile casino games a player has to open an account in a corresponding online casino. Sometimes it is possible to do it through a mobile phone, but it is more convenient to do it through a computer, the internet and mobile account are the same as a rule. The majority of deposit methods, in particular, all the electronic payment systems, will also work only through a computer client, though, the player can make a deposit from a card directly by means of a mobile phone. Downloading your favourite casino games on a mobile it is also convenient to have a computer at hand – complete a special registration form on the casino web site, enter your phone number, select a country and a game and receive an SMS- message on your phone with the direct link for downloading. Again, in principle, it is possible to open a WAP version of the casino using the mobile and download games directly from there, but it is less convenient. In contrast to an online casino where you can download the whole package of games, games are downloaded here one by one, and the choice is not so wide, approximately ten games: black jack, baccarat, roulette, video poker, keno and various slots. The games are not very big, about 200-300 Kb. It is not difficult to guess that there are certain requirements for your mobile phone. As a matter of fact the majority of contemporary phones meet the mobile casinos requirements. On the sites of mobile casinos it is possible to check whether they will work on your phone.

The game is downloaded, you have a login and a password, the money is on the account and you can start playing. I will only make a remark that for safety purposes in contrast to online casino in mobile phones it is impossible to record the password, therefore, if you lose a phone, casino money will not be lost.

How To Optimize Your Time Using Mobile Marketing

How To Optimize Your Time Using Mobile Marketing

Mobile marketing is used by companies to advertise across mobile devices such as cell phones and portable media players. Methods of mobile marketing that companies use can be something simple like a visual ad or something a bit more complex such as a qr code. To decide which mobile marketing method is best for your company, use the following advice.

Compared with online campaigns that include social networking sites, homepages, and email lists, many companies neglect to actively promote and develop their mobile marketing platforms. The mobile marketing aspect should be given equal emphasis and weight as other approaches. After all, users carry their phones within arm’s reach during practically all waking hours. Computers? Not so much.

To make sure every customer can get the most out of your ads, test them on a variety of devices. What looks good on one kind of phone might not look good on a different kind of device. Ask friends and your employees to test out your ads for you so that you can confirm they look great on every device.

Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!

The old rules of telephone marketing also apply to mobile marketing. The telephone call from a sales person during dinner time is one of the quickest ways to lose a sale and a customer. Time your marketing messages for mid-morning to early-afternoon. Do not send messages in the middle of the night or at dinner time.

Make your website easily navigable to mobile devices. While you may know your site works for larger computers and tablets, you need to be sure it will work for mobile phones as well. Test it using your own mobile device to see how it handles, and make any necessary changes.

Be very aware of the market conditions around you when involved in mobile marketing. If anything changes that you’re not absolutely prepared for, you can easily be left behind and lose a lot of business. The internet is constantly changing, especially the still-evolving mobile leg of it. Always stay prepared for change.

If you have multiple people working in your business on mobile marketing, it is important for each person to understand the plans and goals behind your company, to that everyone is working on the same page. Your team should be knowledgeable enough not to put your business in a bind, should a customer ask a question.

As stated before, many companies use mobile marketing to advertise on mobile devices. Companies use simple mobile marketing methods like visual ads and complex mobile marketing methods as well, like qr codes. By using the advice from the article above, you can choose a mobile marketing method that will work for your company.

Mobile & handheld usability testing – why it matters

Mobile & handheld usability testing – why it matters

Mobile phone and PDA usability testing is critical to your business. In fact, mobile and handheld usability testing could be even more important than computer-based usability testing. The main reasons for this are:

– The number of people accessing the Internet from mobile and handheld devices is increasing at a massive rate – in 2008 alone there’ll be an estimated 58 million PDAs sold worldwide (source: eTForecast).
– People generally have a lot less experience of using their mobile to go online than they do of using their computer. This means that computer-based users can be assumed to have a higher level of existing expertise than mobile and handheld users.
– The platform through which users access your site is far less predictable when using mobile phones. Computer-based site visitors generally only differ from one another in their browser and operating system (i.e. most people will use a screen, mouse and keyboard), whereas the different types of mobile phones and PDAs differ can drastically.

Which mobile phones and PDAs do you need to consider?

Mobile phones and PDAs can differ from one another dramatically, and this will radically change how people experience and use websites. Some of the ways in which handheld devices can differ include:

– Screen size (small vs. large)
– Screen layout (portrait vs. landscape)
– Input device (stylus, numeric keypad, dial-wheel, QWERTY keypad)

Because the mobile phone / PDA that someone is using will have such a profound effect on their experience of your site, you should try to test with as many mobile phones and PDAs as possible.

Of course, testing with every mobile phone and PDA is impossible. Here are some ideas to help narrow down the number of devices you’ll need to test with:

– Your mobile site visitors may belong to a specific audience. Certain audiences tend to prefer particular types of phones (e.g. phones with big screens that are designed to support online access vs. small-screen models that aren’t).
– There are ‘phone families’ that offer a very similar user experience (and will not need to be tested individually).
– You may only want to test with the most popular mobile phones in Europe or the most popular models that are being used to access your site (you can check your site statistics to find out this information).

Who do you want to test with?

The people you want to conduct your mobile phone usability testing sessions with will, of course, depend on your particular business and its audience. Some things to bear in mind include:

– How much experience they should have of using their mobile phones to access services. This is particularly important as the market for accessing online services through mobile phones is growing and the percent of ‘complete novices’ (i.e. people using the technology for the first time) will be far higher than for computer users of your website.
– Which mobile phone or PDA they have. We would usually recommend that people use their own mobile phone in a session, so the test can focus on your website and not on the way the handheld device works.

Where should mobile usability testing sessions be conducted?

Mobile phones and PDAs are used in the real world so usability testing of handheld devices should therefore not only take place in a usability laboratory.

Where, when and how a mobile phone is used is critical to a person’s experience of the site they are accessing. Any of the following circumstances could influence this experience and therefore considerations of the site’s usability:

– Lighting
– Background noise
– Distractions
– Concurrent tasks (i.e. anything the person is doing at the same time)
– Physical movement

As such, we’d recommend, if possible, that any mobile phone and PDA usability testing is conducted both in a laboratory and also in the ‘outside world’.

How you plan and run mobile phone usability sessions will be based on your business and its audience, but the most popular methods of mobile usability testing include:

– Lab-based (using a camera to record the session)
– Diary-studies (asking people to keep a diary of how they have used their mobile phone and any problems they encounter)
– Paper prototypes (running usability testing on a paper-based version of the site, using mobile phone screen-sized pieces of paper)

Innovation Never Stops In The Mobile Industry

Innovation Never Stops In The Mobile Industry

Always remember that someone somewhere is making a product that will make your product obsolete – Georges Doriot

As the saying goes, from the Motorola Dyna-Tac of 1973 to the Nokia N-95 of 2007, mobile phone technology has evolved more in the past three decades than computer technology has in the past six decades. The number of mobile phones outnumbers the population in 30 countries (according to Informat Telecoms and Media), and 80% of the world’s population today can have access to mobile phone or cellular phone services.

There are only limited numbers of mobile phone technologies, However mobile phone manufacturers and cellular phone service providers on the other hand are increasing in number. Thus, today, mobile phones are the cheapest means of communication.

Mobile phones nowadays are so easy to acquire and most people all over the world have the thing on their pockets. Competition among mobile phone service providers to offer prepaid mobile phone services resulted to an even more increased mobile phone penetration in developing and more developed countries.

Today mobile phones are not just a means of communication. In the mid 1980s Text messages came as a value added feature. Moreover, it was also noted that in Japan, people use mobile phones in paying their bills while elsewhere in the world, people use mobile phones to browse the internet to check on emails and even send instant messages.

At present, mobile phones that can take photographs and capture video clips are the norms. In fact, mobile phones that can communicate with other electronic devices via Bluetooth technology are no longer news. Thus, mobile phones today are indeed all-in-one communication devices that can store contact numbers, has entertainment gadgets with built in digital cameras, internet access devices and personal computer as well.

Lately, the main mobile phone technologies are GSM and CDMA. GSM stands for Global System of Mobile Communications, which, with its standard compliance, ensures worldwide roaming for its users. Someone buying a mobile phone in the UK can use that same phone in Japan and can receive calls to the same number as the subscriber would in UK. EGPRS or EDGE is an extension of the GSM System that is used for high speed video conferencing and internet access.

CDMA technology on the other hand, offers voice clarity and faster data transfer. However, CDMA is not used in some regions of the world, such as the European Union, thus making it virtually useless if roaming internationally. CDMA and GSM technologies are both available in countries like India, while in most countries you can only have one choice. GSM is the only standard available across the EU, but people have to depend solely on CDMA while traveling to Japan or South Korea.

Mobile phones today run from 20USD up to 10000 USD. With features ranging from talking to messaging, recording music and videos, transferring files, checking your email, browsing your favorite sites and sending instant messages. Indeed, these phones do everything imaginable. It’s pretty much a set of computer inside your pocket! We’ll then see what the future mobile phones can offer.

Mobile Marketing Mobile Marketing Basics for Small Businesses

Mobile Marketing – Mobile Marketing Basics for Small Businesses

Mobile marketing is creating waves in the advertising lake, and every business owner from every industry is trying this new marketing campaign. But is it really meant for all types of business? It’s pretty hard to get a grasp at any marketing campaign without getting down and dirty with the basics, and mobile marketing is no exception. In fact, mobile marketing is riddled with terms that may seem intimidating to old businesses. Words like mobile application, analytics, SMS and MMS, and mobile browsing can be confusing for businesses that have been around for decades or businesses that are still transitioning to the digital side of doing business.
In summary, mobile marketing is a marketing strategy or campaign that involves the use of a mobile device. Business owners transmit information about their products and services to their consumer’s mobile phones. It sounds easy enough, but let’s get down to the technical side of things.
The core of mobile marketing is its ability to send out messages via SMS or MMS. SMS stands for Short Message Service, or more commonly known to a lot of people as texting. SMS allows people to send out messages at 160 characters per page. This is the standard used by a lot of major cell phone networks. MMS is the acronym for Multimedia Messaging Service and is defined as the ability to send multimedia messages via a wireless network from one device to another. MMS is not only limited to text because it is able to include videos, music files, and images to be sent as a message. Because the multimedia files are large, the transmission of these images is done through a 3G network. Business owners that want to send out messages to their customers need to know the difference between SMS and MMS in order to maximize the potential of mobile marketing.
When the smartphones started to dominate the market, the words mobile browsing and mobile applications were thrown around. These are relatively new tactics that have graced the mobile marketing world. Mobile browsing is the ability of a mobile device to browse the Internet via a 3G or 4G networks, or Wi-Fi. Webmasters today are geared towards developing websites that are compatible for mobile browsing. This is due to the fact that mobile browsers do not display websites as they would in a computer, so the website has to literally shrink accordingly.
Mobile applications refer to the programs made available for smartphone users. A smartphone’s OS functions like Windows or Mac, which can accommodate the installation of applications and other programs.
When you combine mobile browsing and applications, you are giving your customers a chance to view your website through their phone or you could give them an application that will demonstrate how you can help them. You can also include your business ads in the applications, and all you have to do is pay a little money.
Once you get to know these terms, it will be easy for you to forge a mobile marketing campaign for your business.

Basic Guide When It Comes To Mobile Marketing (2)

Basic Guide When It Comes To Mobile Marketing

If you are completely new to the world of mobile marketing, then you are probably thinking that some tips on mobile marketing could help you immensely, so that you can begin your own career in this field. Listed below are some tips to get you started with your mobile marketing endeavors.

Do not aim for an elaborate marketing strategy if you use mobile marketing. People will want to know why you are sending them a message and which advantages they could have access to. Do not simply send a picture and ask people to go to a link to learn more.

A key to successful mobile marketing is to offer exclusive content, discounts, and other attractive offers to your mobile customers so they feel like they have an inside deal. Your customers want to feel special and they want to know that there was a reason they signed up for your marketing, so give them something for it.

When sending out information using mobile marketing, be sure that you always make sure that your name or your company name is prominent and that it is the first thing that your customer sees. It is important that the customer reads your message, and they need to know that it is not spam.

Make sure you understand what your goals are in mobile marketing. For most people, this mobile approach is on top of their normal approach, so it’s double the work. That’s why it’s very important that you define what you want out of this branch of marketing before you start. This will help you streamline your campaign more efficiently.

Don’t forget to add tracking capabilities into your mobile marketing! Just because the screen is smaller, doesn’t mean it is less important. Add tracking extensions to the hyperlinks you are using in mobile marketing campaigns and look into various mobile services that offer robust tracking capabilities for a plethora of mobile tactics.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

Be sure to lay claim to your business in each social network’s location pages. In mobile marketing, it’s all about location, location, location. Smart mobile devices, all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla and Google Places.

Make you mobile marketing campaign fun. When customers are, waiting in line or waiting for a train or bus they turn to their mobile device as a source of engaging entertainment. Therefor mobile marketing offers should provide bite-size chucks of meaningful but entertaining information with an inherent sense of urgency.

As you can see from the above list of tips, mobile marketing can be very useful in getting your products and services, the exposure that they need and deserve. After following these tips, you will no longer be new to mobile marketing, and you will soon become a mobile marketing expert.

Play Mobile Games Anytime Anywhere

Play Mobile Games Anytime Anywhere

Can you remember playing snake on your mobile phone in the ‘90s? Snake was one of the first mobile games and since then mobile games have gone from a basic design, to sophisticated, interactive games with creative graphics and fast processing times.

A mobile game is basically a video game played on a mobile phone, smartphone, PDA or hand held computer. Mobile games target general users who want to play anywhere, anytime and for short spells when they have a few minutes spare, for example: waiting for a bus, during a coffee break or waiting to receive an email. A good mobile phone should provide entertainment value and allow users to smoothly switch between game and work modes. Mobile game users do not want to spend a lot of time studying an operation manual on how a game should be played, so games have to be playable the moment it is downloaded.

To download, means to receive data from a remote system, such as: a webserver or a FTP server and it is a straightforward process. Content is usually downloaded ‘over the air’ (OTA) to your mobile phone. This means you are using airtime, and according to your mobile phone subscription, you may be charged. It is advisable to check with your mobile phone company before downloading anything, to avoid getting any unexpected charges.

Mobile games are big business and by 2009, analysts predict over 220 million people will be playing mobile games. Major investment has, and still is, being pumped into the mobile game business to improve the usability and reliability of devices and networks.

The most successful mobile games provide entertainment value to a broad range of players. No longer are games just targeted for youngsters, but men and women of all ages. Research has shown women prefer puzzles and non-violent mobile games that have soft colours and upbeat themes. Young men appear to be attracted to Java mobile games that involve an element of danger, are action-packed, and move at a fast pace. According to some latest reports, puzzle, retro arcade, and casino are the three most popular categories for mobile games.

Recent advancement in mobile games include, Multiplayer games and games with 3D graphics. Even poker can be played, using play money or real money. Some mobile games can only be played on certain mobile phones. It can be hard to determine what mobile game is suitable for a particular type of handset, but there are user-friendly websites that can help. They guide you to find out what make and model of phone you have, have a FAQ page and, if there is a problem with a download you’re not on your own because they are easy to contact. They make the choice of mobile games easy as the selection is broken down into categories, such as: new games, top rated, action, card, sports and trivia.

Payment for mobile games can be bought using a subscription option or purchase option. Generally, subscription means purchasing the game on a recurring month-to-month basis, and purchase option means a one-time payment for unlimited use. The number of games you can have on your phone will be dependent on the storage capacity you have for your phone, the file size of the games, and how many other applications you have on your phone.

Phone calls can be received while you are playing a mobile game – the game will automatically be paused while you take the call, and resume once your call is finished. If you are downloading a game and a call comes through, some phones will send the caller to voicemail. If you want to make a call while playing a game, some phones allow you to suspend the game, make the call, and then resume the game afterwards; or you’ll have to quit the game to make the call, although many games will automatically save your progress when you quit.

All mobile games are designed for enjoyment. Some are designed to be fun, some will delight, and others will entertain. Whatever mobile game you desire, there are plenty for you to choose from, and in today’s exciting market, you will never be bored again!

Reach A New World Of Customers With Mobile Marketing (2)

Reach A New World Of Customers With Mobile Marketing

One important thing about mobile marketing is that you need to present your material in a unique manner if you want to grasp their attention and lock them in. If you want to get started or improve your current marketing plan, then this article is what you need to read.

Build exclusivity and status into your mobile marketing. Mobile devices themselves have become aspirational. Phones, tablets and even some mobile apps have become symbols of status. Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed for mobile messaging.

Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!

You might know that you should be using mobile marketing to drive people to your main site, but you should also use your main site to drive people to mobile marketing. The idea here is to retain customers and to keep in contact with them while they’re using mobile devices.

Get a location. Using a defined location on your media and mobile marketing actually interests a lot of customers. They like knowing where a business is, should they ever choose to visit that area. Take advantage of this by informing your customers of your actual location, and watch their interest grow.

Use your mobile QR codes everywhere you can. They are links to mobile devices, but the can be used in print advertising too. Any kind of advertising that your business produces should have your mobile QR code on it, even your business cards. Put it on your store signs, brochures, television ads, and catalogs.

When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.

Keep your mobile marketing simple. It is important to keep the number of required clicks to a minimum to raise the response of your efforts. Since using a mobile keypad is frustrating if it require excessive typing, do not require too much information to be given. Only ask questions that are absolutely needed and make your directions very clear.

To advertise to a wide range of customers, place ads on a variety of external mobile sites. Newspapers and blogs are especially good options. Advertising rates for the mobile version of the site are often cheaper, but will get your ads seen by a great deal of customers. Seek out sites that would appeal to tech savvy users for the best results.

To summarize, the implementation of your mobile marketing plan is one of the key factors. You only have the attention of your audience for a split second before they may turn elsewhere. Ideally you will be able to take all of the advice provided in this article and use it to build the perfect mobile based marketing model.

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